CIR® - Manifatture Ceramiche

28/09/2009

Stile.Libero

This was the press campaign launched during 2006 to promote Stile, which featured insertions in the major trade, furnishing, and interior design journals in Italy and abroad. A crossover porcelain stoneware collection manufactured by Serenissima, Cir and Capri, it is available in three modular versions.

Five clearly linked advert designs - in keeping with the collection’s key theme of style freedom – set out five different situations, specially chosen to emphasise the versatility of the range of products produced:

kitchens, bathrooms, pastry shops, offices, airports … showing just how much potential for use the collection offers. A single claim is featured on every page of our insertions: “Percepire gli spazi. Secondo i propri punti di vista. Perché lo stile sia davvero tuo.”, in other words, “A personal outlook on interior design … to be true to your own style”, a statement intended to reinforce the concept of the entire series.

The multifunctionality of the collection means it provides almost endless potential uses, but also a variety of colours, decorations, mosaics, and – above all the strategic concept of marketing a collection that encompasses three brands and offers a fully modular series.

Stile Libero

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